HPBExpo Video Booth Tour

In less time than it would have taken you to check your bags and make your way through the security check, Rasmussen presents two videos that explain the products that we showed at this year's HPBExpo in Atlanta, GA. Rett Rasmussen walks you through our various gas log sets, vented and vent-free; discusses the various control types; provides sales and design nuances of the various products; and provides a quick overview of the new "Valve Vanisher™" system, which is applied to nine of our vented burner styles, and helps you avoid "Big Ugly Box Syndrome."

Rett also walks you through our outdoor products, including FirePit logs, Solaire Infrared Grills and Bromic Radiant Patio Heaters that we displayed at the show.

So there you go: a trip to the HPBExpo that is informative, no strip search required, all from the convenience of your computer. Please be sure to contact us if you have any questions or would like a quote on any item you see.

A quarter of our booth at HPBA was devoted to videoing dealer interviews. Google, in their latest search algorithm, provides high priority to video with relevant local content. This makes sense, because Google owns YouTube.

The interviews, conducted by our marketing coach, Edward Earle, were of business owners talking about what they know best – their hearth and outdoor products businesses. What is more relevant than that!

This effort by Rasmussen was a continuation of our Dealer Business Alliance, which is committed to providing dealers with the tools and knowledge to help dealers improve their businesses.

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