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May 2010 – Welcome to our Monthly Newsletter

by Rett Rasmussen, VP

In this monthly newsletter we will provide you with timely news and knowledge to help your business succeed. Below you will find this month’s current content. Because we want this as a valuable resource for you, and don’t want this to just be junk in your email box, we would like you to rate this newsletter and give us your feedback on what you want to see.Click here to participate in a short 3 question survey to let us know what you would like to see from this newsletter in the future.

Do You Trust Your Customers Enough To Amaze Them?

by Peter Merholz

Many companies talk about delivering a superior experience, but few actually do so. How will a business translate a value proposition into action? Harvard Business Review online/The Conversation blog

Google Relaunches Its Local Listing Service

by Margot McComb

Nearly two million businesses in the U.S. promote themselves by using free listing pages on Google. Today the search giant is wrapping its old listing tool, Local Business Center, into its existing directory, Google Places, to streamline the experience for the person searching and the business owner managing the business’ online presence. BusinessWeek.com

Do Your Customers Know Where To Find You?

by Christine Whittemore

There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the most entrancing physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it? MarketingProfs/Daily Fix

Effective Pricing Strategies To Improve Profits

by Today’s Tip Contributor

Current turmoil in the financial markets, highly competitive markets, and downward pressure on product prices strain the profits of companies both large and small. Now more than ever, companies must turn to the most influential, yet overlooked driver of profits: active price management. BusinessWeek.com/Today’s Tip blog

What Are Your Strengths and Weaknesses in Business?  Find Out In This Quiz

by Andy Briol

Knowing your style as a business owner can help you understand why you approach your business as you do. It can also help you change behaviors or compensate for weaknesses. That way, you can break through to a new level of growth. Small Business Trends

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NEW Solaire EverywhereTM

by Rasmussen Iron Works, Inc.

The Lightest portable infrared grill, weighing in at 15 pounds, the Solaire EverywhereTM lets you experience succulent, restaurant-quality food anywhere you take it. Click here for more information.

Solaire Accent

NEW Solair Accent

by Rasmussen Iron Works, Inc.

We simply wanted to give the consumer the ability to exprience Solaire before they made the larger investment into a backyard grill, so we created a smaller full-size grill, the Solaire Accent™. Click here to learn more.

Testimonial:

“Solaire is the greatest grilling system for the outdoors! My new island has been completed yesterday and the Solaire fitted right in and today it’s time to do some Filet Mignon demo’s for the customers at Weaver’s Furniture.”

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September 2016 News

– Save Gas Logs Update
– Personalized Gas Log Set Sizing
– Solaire AllAbout TableTop Grills
– Troubleshooting Tips

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July 2016 News

VERY IMPORTANT- This newsletter has very important pricing and product information. Please read through each article carefully.
– NEW Log Price List
– NEW Bromic Patio Heater List
– NEW Solaire Infrared Grills Price List
– Reminder – MAP Policy

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September 22, 2015 News

Solaire “Gift With Purchase” Promotion This is a new tool to help you sell Solaire Infared Grills. Use this during the sales process to: Provide a distinction between Solaire and all other grill brands on your showroom floor and in your market. Allow you to give the...

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September 2015 News

VERY IMPORTANT This newsletter has very important pricing and product information. Please read through each article carefully. NEW Log Price List You can access the new price list by clicking on the button below: You can use the Table of Contents on the Front Cover,...

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Aug 2015 News

Labor Day We hope you all had a great summer. Rasmussen will be closed on Monday, September 7 in observance of Labor Day. I suppose we’ll be laboring somewhere else, but letting our Solaire Infrared Grills do most of the work. We’ll be back on Tuesday, September 8....

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July 2015 News

Happy Independence Day! Rasmussen will be closed on Friday, July 3 through Sunday, July 5, in observance of the 239th anniversary of the birth of our country. We will be relaxing, celebrating and, of course, grilling on our Solaire Infrared Grills. We will be back in...

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May 2015 News

Solaire on Hugh Hewitt Radio Show We have now been advertising Solaire Infrared Grills nationwide on the Hugh Hewitt Radio Show for one year. You may view his stations and play times at here (all times are Eastern). We recently had Hugh record six different scripts,...

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