Rasmussen News



May 19, 2014
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Solaire on the Radio
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Advertising on the Hugh Hewitt Radio Show begins today during the 3-6 pm PDT (4-7 MDT; 5-8 CDT; 6-9 EDT).

We have committed to 2 60-second spots per day, five days per week, for this and next week. Towards the end of this period we will analyze our response statistics and determine the schedule moving forward. We anticipate running ads up to the week of Independence Day.

 

Listen to Radio Ad #1

Listen to Radio Ad #2

 

Dads/Grads Special Promotion
Important

With this initial advertising, and in partnership with our friends at BestFiletMignon.com, we are offering a Dads and Grads Promotion of a Solaire Anywhere or Everywhere Portable Infrared Grill and a pack of four 8 oz Prime Filet Mignons. Listeners of Hugh’s show will be directed to our landing page at www.BestHotGrill.com, where they can purchase the pack directly from Rasmussen.

We are making this same offer available to Dealers to sell this same promotion to your customers. There are two offers:

  1. $397.00 Solaire Everywhere (SOL-EV17A) and Gift Certificate for four 8 oz. Prime Best Filet Mignons. Item # SOL-EV17A48P
  2. $487.00 Solaire Anywhere (SOL-IR17) and Gift Certificate for four 8 oz. Prime Best Filet Mignons. Item # SOL-IR17B48P

Here is how it works, depending on whether or not you have stock:

If you have IN STOCK the Anywhere or Everywhere grill that the customer wants:

  1. Make the sale. You collect the advertised sale price of either $397 or $487, depending on which grill they have.
  2. Submit a purchase order for item #SOL-BFM-48P for $99. This is a “pass through” cost of the subsidized steak package, which we will pay to BestFiletMignon.com. This amount may not be discounted. Payment by check-by-fax must accompany the purchase order. (download form here)
  3. The purchase order must include the Consumer’s Name, Street Address, City, State, Zip Code, Phone Number and Email. You must also include a copy of the sales invoice showing purchase of the grill and steak package as proof of purchase and eligibility for the promotion.
  4. Rasmussen will assign a unique Certificate Number and email directly to the consumer the Gift Certificate (view sample here), which includes the redemption instruction for the consumer.

If you do NOT HAVE STOCK the Anywhere or Everywhere grill that the customer wants:

  1. Make the sale. You collect the advertised sale price of either $397 or $487, depending on which grill they have, plus appropriate sales tax.
  2. Submit a purchase order for item #SOL-EV17A48P (Everywhere) or SOL-IR17B48P (Anywhere) for your normal grill cost plus $99. This is a “pass through” cost of the subsidized steak package, which we will pay to BestFiletMignon.com. This amount may not be discounted. Payment by check-by-fax must accompany the purchase order. (download form here).
  3. You will be charged the cost of shipping the grill to the address you specify in the Purchase Order. You must not charge the consumer shipping, as the promotion is for “Free Shipping”. Please consider the shipping cost as your cost of lead acquisition and advertising. Be sure to follow up for future purchases.
  4. The purchase order must include the Consumer’s Name, Street Address, City, State, Zip Code, Phone Number and Email. Also specify the Ship to address (either to your shop or to the consumer or consumer’s friend/relative. You must also include a copy of the sales invoice showing purchase of the grill and steak package as proof of purchase and eligibility for the promotion.
  5. Rasmussen will assign a unique Certificate Number. We will place the Gift Certificate (view sample here), which includes the redemption instruction for the consumer, inside the grill carton so they see it first when they open the box.
  6. Rasmussen will ship the Grill with Gift Certificate to the address indicated on the Purchase Order.
 

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