Happy New Year!
Rasmussen wishes you a happy, healthy and prosperous 2011. We experienced a positive reversal to the upside in our business in 2010 compared to 2009, and hope you had a productive 2010 in your business.
Our aim in 2011 is summed up in the acronym "DIG": Document, Inspect, Grow. Not necessarily in that order, but 2011 will see us with an renewed emphasis on Inspecting our business, products and processes, improving where warranted; Documenting these processes for consistency while better communicating those aspects of our business and products that set us apart from the competition; and Growing your and our businesses from the better understanding of our products while utilizing and deploying various tools that we have been developing over the past couple of years.
While there are still some storm clouds on the horizon, we feel that there is a great deal of pent-up consumer demand, especially for products like what we make – products that improve their lives by conveniently taking the chill off, or by grilling better tasting food in their own backyard than they can get at most restaurants. We are excited for 2011 and ask that you hang with us for the ride. Can you "DIG" it?