May 2011 Newsletter

Solaire will be a featured product on tonight's new episode of Yard Crashers on the DIY network, 10 PM Eastern/Pacific.  Check your cable system for the channel.  This episode (Colonial Hillside Redo) will rebroadcast twenty-one times during the next month (check listing at http://goo.gl/S9CXw). We haven't seen it yet, but we hope it brings additional exposure for Solaire.  Check it out!

NEW PRODUCT– 21" Grills

Rett introduces the new 21" Solaire Grills, in built-in and pedestal models, for smaller patios, balconies and personal grilling.  

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Solaire Demo Program Update

Watch the video and fill out the form to receive your Solaire Demo Program Counter Card and to be listed as a participating dealer on our website.

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Rasmussen's DBA Helps Your Business

Ed and Rett discuss internet visibility issues dealers have, and offer a free Search Engine Optimization (SEO) evaluation for your website.

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Be Prepared to Handle "Internet Shoppers"

Every dealer should have a store policy on how you will handle situations when a consumer throws down the internet print-out.  

Rett recommends that you view it as an offer that you can either Accept, Decline or Counter. Ed provides a communication                                              tip.  Be prepared!

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We've been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years.  What's do you see?  What actions have you taken that have had positive results?  

Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter.  Photos showing unique installations or special touches would be helpful.  Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country.  We'll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).