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August 2010 – Welcome to our Monthly Newsletter

by Rett Rasmussen, VP

In this monthly newsletter we will provide you with timely news and knowledge to help your business succeed. Below you will find this month’s current content. Because we want this as a valuable resource for you, and don’t want this to just be junk in your email box, we would like you to rate this newsletter and give us your feedback on what you want to see.Click here to participate in a short 3 question survey to let us know what you would like to see from this newsletter in the future.

Top 2 Electronic Ignition Services Issues

by Rett Rasmussen, VP

Electronic Ignition Systems (EIS), also know as Intermittent Pilot Ignition Systems (IPI), are becoming ever more popular, for a variety of reasons. In some cases, it is because of mandates to not install standing pilot systems (usually in new construction installations). In others, consumers feel they are saving resources (both gas and money) by not having a constantly burning pilot (the payback from gas savings versus the cost of the EIS could be as much as twenty years). Another reason is characterized as that of safety, although it is really borne from the consumer’s inherent fear of gas, so they wish to have no open flames at all, no matter how small, when an appliance is unattended. Read More on our Blog…

Bake A Cake on your Solaire Infrared Grill

by Rett Rasmussen, VP

A Solaire Infrared Grill is much more than just a searing hot grilling machine. While its high direct heat does provide what’s needed to produce great tasting steaks, chicken, chops and burgers, a Solaire Infrared Grill is also a very versatile heat management system. Each 27-inch and larger Solaire grill features valves that provide excellent turn down performance; a warming rack for reducing the intensity of heat; independently controlled burners; the ability to switch from infrared to convection burners; and a variety of of accessories that use the heat in different ways for different outcomes. These features allow the creative griller to use different techniques of heat application to make a variety of foods beyond the standard grilled fare. Visit Our Blog to Read More…

Responding To Negative Reviews

by Mike Bluementhal

Google’s advice on how to respond to reviews in their Help section is, of necessity, brief to cover the topic thoroughly. Things can go wrong with the response process if the business does not have a good response plan in place. Click Here for More

Google Tags Makes It Easy As Pie To Find Local Customers

by Google Staff

With so many hats to wear, we know you don’t have much time to play the role of marketer. But attracting potential customers is an essential part of growing your business. With that in mind, we designed Google Tags, our newest online advertising offering through Google Places that lets you personalize your Google.com and Google Maps listing with specific information such as a coupon, video, website, menu, reservations, photos or a custom message. Official Google Blog

Sam’s Club Sets Up Loan Program For Members

by Karen Tally

Sam’s Club, the Wal-Mart warehouse chain, is establishing a program that will loan as much as $25,000 to members who are starting or expanding small businesses. The program, believed to be the first of its kind, will focus on businesses run by minorities, women and veterans, and an outside lender will handle the specifics. The Wall Street Journal


5 Free Government Tools for Small Business Marketing

by Tosha Cunningham

Although most people know that the Small Business Administration offers loans, they may not realize it also provides free marketing tools for small-business owners. They include a partnership with Google, templates and Web-based training. The Miami Herald
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How To Get… Attention

by Edward A. Earle

The Little Gnomes Naked Butt May Have Made You Look… But, That Doesn’t Mean That It Captured Your Attention. The Advertising World Has Had This Concept Wrong Forever. Getting Attention Is More Than You Think. CEO Growth Team


Dealer Special – Get Ready For Tailgate Season

by Rett Rasmussen, VP

Tailgating is all about having great food, and the Solaire Infrared Portables deliver juicy, flavorful grilled food in a fraction of the time of conventional grills. Be ready to make the sales with these special offers:

Offer #1: Buy five (5) Solaire Infrared Portable Grills (any combination of Anywheres and/or Everywheres) – Receive Free for Display:

  • One (1) – Solaire Everywhere (item #SOL-EV17A)
  • One (1)- Tripod (item #SOL-SATRI)
  • Free Shipping!

Offer #2: Buy ten (10) Solaire Infrared Portable Grills (any combination of Anywheres or Everywheres) – Receive Free for Display:

  • One (1) – Solaire Everywhere (item #SOL-EV17A)
  • One (1) – Solaire Anywhere (item #SOL-IR17B)
  • Two (2) – Tripod (item #SOL-SATRI)
  • Free Shipping!

Orders must be placed with your normal supplier by August 31, 2010 for immediate delivery. Limit of three (3) orders per dealer.

Andiron Classic Concept

by Rett Rasmussen, VP

Create a unique gas log set by selling your favorite andirons with the Rasmussen Evening Prestige Logs and Tipi/Andiron Burner. Available in 20″, 24″, 30″, 36″ as well as custom sizes.

Testimonial:

Chris from Houston, TX: “The Solaire
Anywhere Grill that got to me just before Father’s Day, I must say, is heaven
in a little silver box! I cannot honestly remember the last time my wife has
clapped after every bite of food that she ate after having steak for the first
time on the Anywhere grill. Well done on
this product, we love it!”

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