Here is a recap of our best sellers and sales proportions for 2011. This info is good for determining displays, directing customer choices and fulfilling inquisitive minds.
Top Vented Log Styles
1. Lone Star (LS) – 18%
2. Evening Prestige (EPR) – 16%
3. TimberFire (PH) – 14%
Honorable Mention: Prestige Oak (PR) and Evening CrossFire (EXF)
Top Vented Alterna Contemporary Sets
1. FireBalls – 59%
2. FireStones – 37%
3. FireShapes – 4%
Top Vented Burners
1. Flaming Ember XTRA (FX) – 32%
2. Flaming Ember (F) – 25%
3. Custom Pan Burner (CS) – 21%
Honorable Mention: LC/LD Multi-burner – 15%
General Vented Style Preferences
1. Evening Series (charred two-piece front log) – 39%
2. Solid Front Log Sets – 36%
3. Alterna (all styles) – 17%
Honorable Mention: Specialty (Manzanita, Pine Cones, Birch, Rumford) – 8%
Chillbuster Vent-Free
1. C5 Triple Burner – 28%
2. C7 Single Burner – 26%
3. C9 Coal Fire – 19%
Honorable Mention: C8 Double Burner – 11%
Alterna Vent-Free
1. FireGlitter (AFM) – 60%
2. FireBalls (AFB) – 20%
3. FireStones (AFS) – 18%
Solaire Infrared Grills Recap
With Rotisserie – 66%
No Rotisserie – 34%
Built-in – 65%
Cart/Pedestal/Post – 35%
Size
1. 27XL – 38%
2. 30” – 20%
3. 27G – 16%
Honorable Mention: 42” – 9% and 36” – 7%
Burner Configuration
1. All Infrared – 75%
2. InfraVection® – 17%
3. All Convection – 8%
Portables
1. Anywhere – 59%
2. Everywhere – 33%
3. Marine – 8%