Rasmussen News

May 15, 2014


header splash

Solaire on Hugh Hewitt Radio Show

On Air

Solaire will be featured in radio advertising voiced by Hugh Hewitt, who hosts a daily national radio show in 92 markets in the US, including 40 of the top 100.

With a listener demographic that mirrors the target market for Solaire Infrared Grills, we look to the advertising to provide a boost in national exposure and sales during the three biggest days for grilling: Memorial Day, Father’s Day and Independence Day. Learn more about Hugh at www.hughhewitt.com.

We have created a landing page at www.BestHotGrill.com, which allows us to track the response and effectiveness of the advertising, while leading consumers towards the purchase of a Solaire Infrared Grill through education and follow-up. We saw tremendous spikes in activity each time Solaire was mentioned during and after Rett Rasmussen’s interview by Hugh on his Entrepreneur Hour on April 21. Listen to the interview at http://gaslogsandgrills.com/2014/04/entrepreneur-hour/ and Hugh’s experience with the Solaire Demo Grill at http://gaslogsandgrills.com/2014/04/hugh-hewitt-solaire-demo-grill/

Here is a list of the markets and stations that carry the Hugh Hewitt Show. If you wish to do radio advertising in your local market, you will do well to do so on the station in your market, to reinforce Hugh’s message to your customer base.

Solaire Demo Rental Program

The Solaire Demo Rental Program is a “no touch” program that allows consumers to order a Solaire Grill made of the same materials, components, design and performance as our larger grills, and use it in their own backyard, grilling their favorite foods without a salesman looking over their shoulder, for two weekends and the week in between.

After returning the grill, we email the consumer a discount coupon for the price of the demo rental. They bring it to you, and you ask “what size Solaire do you want” and “will that be check, cash or credit card?” You discount the sales price by the coupon amount, then send the coupon and copy of sales invoice to us and we send you a check for half of the discount.

Dealer Demo Program Video

 

Solaire Displays

We recommended that dealers display, at a minimum, the following items:

Solaire 27XL

Solaire 27XL Grill

SOL-AGBQ-27GIRXLC-LP or SOL-IRBQ-27GIRXLC-LP – the 27XL is our “sweet spot” of price and grilling area. The AGBQ has the rear infrared rotisserie burner and kit, the IRBQ does not. Which you display depends on your market. I find it easier to show the more expensive item and sell down, rather than to sell up from the lesser expensive one. Both represent our best selling grills.

Solaire Demo Grill

Solaire Accent Grill

SOL-IRBQ-15-LP. This is the same grill we send for the Demo Program. With it, you can show the bullnose used in 30″ and larger grills (comparing to the 27XL). You should attach the grill to a propane tank so you can demonstrate to consumershow quickly the Solaire Infrared Burner heats up and it intensity, and how it differs with conventional grills that heat the air around the food, rather than the food directly.

Solaire Anywhere | Everywhere

Solaire Anywhere / Solaire Everywhere

Minimum of three Solaire Anywhere/Everywhere (SOL-EV17A and/or SOL-IB17B) portable infrared grills. One to show, the others to sell. These are great cash-and-carry items, great for gifts, but you need them on hand to sell them. We also offer several accessories for these, but you need the grills on your showroom floor.

With the above items, the Solaire Brochure and the QR code sticker we ship with each grill (which links to www.SolaireGrills.info), you can explain and represent the entire Solaire line with a modest investment (less than $3,000).

Contact Us to Order

Just for Fun

Cartoon

 

 

 

HELPFUL Links


Be sure to bookmark these useful pages:

www.rasmussen.biz

Troubleshooting and Knowledge Base

Photo Repository

Blog / Newsletter Archive


 

Have you 'Liked' us on Facebook yet?
 


We have pages for both Rasmussen Gas Logs and
Solaire Infrared
Grills. Stop on by, read our
posts and feel free to contribute
your photos and
stories to the community.

www.facebook.com/GasLogs | www.facebook.com/SolaireGrills


Copyright 2014 Rasmussen Gas Logs & Grills. All Rights Reserved.


July 2013 News

Rasmussen Gas Logs & Grills   Trouble viewing - View online July 2013   Happy Independence Day! Rasmussen Gas Logs will be closed in observance of Independence Day Thursday, July 4 and Friday, July 5. We will reopen Monday, July 8 at 8:00 AM PDT.The...

read more

June 2012 Newsletter

Rasmussen Utlimate Info Relax - no price change, except for a few of the covers. The price list is available on our knowledge base at www.RasBox.com, specifically at http://bit.ly/NewSolairePrices We have updated our Solaire Price list to reflect the materials offered...

read more

Jan-Feb 2012 Newsletter

Ultimate News     Jan - Feb 2012     HPBExpo 2012   The show is March 1-3, 2012 at the World Congress Center in Atlanta. We'll be there, in Booth 1407; after you go through the main entrance, turn left and you'll see Rasmussen....

read more

Oct/Nov 2011 Newsletter

  Oct / Nov 2011   "Save Gas Logs" Latest News   The Battle is Won, but the War Still Rages On. We've won a battle to save gas logs, but the war rages on. Late on November 9, 2011, the US Department of Energy (DOE) gave notice that they...

read more

August 2011 Newsletter

August 2011   BROMIC HEATER INTERVIEW   Watch Rett Rasmussen & Dan Joseph, Sales Director for Bromic Heating, discuss the new Bromic Heater.       Important Info & Announcements   Rasmussen Gas Logs & Grills is truly committed...

read more

July 2011 Newsletter

Corporate Communication 2 Trouble viewing - View online JULY 2011   SPECIAL PROMOTION   Get Ready for Tailgating Season Buy 5 Everywheres, Get One FREE PLUS get a free stand and shelf kit for your display. The Everywhere is a great "cash and carry...

read more

June 2011 Newsletter

Corporate Communication 2 Trouble viewing - View online JUNE 2011       Independence Day   Summer is in full swing. It's not only a time to sell grills, but to appreciate grilling yourself. Be sure to get outside and enjoy your well deserved down...

read more

May 2011 Newsletter

Corporate Communication 2 Trouble viewing - View online MAY 2011 Memorial Day As May closes, we observe Memorial Day, a day where we honor and remember those who have died while in military service to our great country.  This weekend also marks the start of the summer...

read more