Rasmussen Gas Logs & Grills is truly committed to helping our dealers succeed, and we’re proving that through action. Our intent with the new Dealer Business Alliance program is to help you MAKE MORE MONEY NOW!

Some of the topics we’ll be covering include:

• Advertising, branding strategies & collateral
• Inside & outside sales strategies & training
• Online PR development & distribution
• Email marketing tools & distribution
• Website deveopment & SEO Strategies
• and much, much, more…

We invite you to register and attend our very first Dealer Business Alliance Conference Call to be held on 8/16 at 12:00 PST. If you’re not able to attend, go ahead and still register. We’ll send out a recording of the call to all registered dealers.

Take advantage of this opportunity to learn about best practices from your peers along with cutting edge information from top marketing experts about what it takes to succeed in this new economic climate.

An investment in knowledge pays the best interest.
Benjamin Franklin

How to Use RasBox

RasBox contains is a knowledge base for trouble-shooting help, instruction & installation manuals, pricing, policies & programs, brochures, testimonials, & Google Sketch Up models.

Basically, it’s everything that has to do with Rasmussen & it’s producst, all in a nice little box. Learn more about how to use RasBox by watching this instructional video.

Bromic Radiant Patio Heater Training

You asked for it. Now it’s here!

We’re pleased to announce that training for the Bromic Infrared Patio heater will be held at Rasmussen Gas Logs & Grills’ corporate offices in Whittier on August 24, starting at 9 am PDT.

Bromic representatives will be flying into Rasmussen corporate office to conduct this training. The training will be streamed LIVE over the web, as well as recorded on video. Register to receive the viewing link.

You don’t want to miss this!

Log Display Racks

Summer is also the time to prepare for the Fireplace Season. Don’t let Labor Day sneak up one you.

Rasmussen offers display racks to help you be ready for when things heat up. View our recommended rack load-outs for selecting the sets to display in your shop, depending on your market and desires.

Watch Video

Last month we suggested an idea exchange where dealers would share what is working for them. Many thanks to Mitchell from Wilshire Fireplace Shop in Encinitas, CA for providing the following three photos and descriptions. Please pass along your success stories, whether it be product or promotion “victories”.

“In response to your news letter, here is a custom application using your custom 72″ stainless steel pan burner along with a large TimberFire log set. The customer wanted a modern look utilizing a log set so we had you make up this burner with an extra set of legs in the center to handle the weight of the logs and crushed glass installed as the base under the logs. The customer was very happy with the outcome and when it was burning in the evening the effect was very dramatic!”

We want more feedback!

We’ve been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years. What’s do you see? What actions have you taken that have had positive results?

Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter. Photos showing unique installations or special touches would be helpful. Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country. We’ll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).