HPBExpo 2012
The show is March 1-3, 2012 at the World Congress Center in Atlanta. We'll be there, in Booth 1407; after you go through the main entrance, turn left and you'll see Rasmussen. Question: Will you be there, too?

		HPBExpo 2013 – Change of Venue
HPBA was informed in early January that the new Music City Convention Center n Nashville, TN would not be completed in time for the March 2013 show. HPBA found that Orlando was available, and the Board of Directors voted to hold the show there March 13-16, 2013. We know it's a year away, but what do you think of Orlando? Do you think that you will attend?

		NEW– Valve Vanisher™ with EIS
Rasmussen has created the Valve Vanisher ™ as the solution to three main issues with Electronic Ignition Systems installed inside the fireplace: The "Big Ugly Box" The Big Ugly box requires that the gas log set be downsized in order to center the set; otherwise, the log set is off-centered. Either way, the aesthetics of the gas log set and fireplace are less than desirable. The components are very heat sensitive. With the Valve Vanisher, Rasmussen has taken the components of the Big Ugly Box and located them underneath the gas log set. The VV raises the log set up just 2 5/8". The control valve is located on the right, and the control module on the left; both are in cool zones proven by extensive testing.   Read More

		Have you 'Liked' us on Facebook yet?
We have pages for both Rasmussen Gas Logs and Solaire Infrared Grills. Stop on by, read our posts and feel free to contribute your photos and stories to the community. www.facebook.com/GasLogs | www.facebook.com/SolaireGrills

Relevant Info for Your Business   Best Sellers for 2011 Here is a recap of our best sellers and sales proportions for 2011. This info is good for determining displays, directing customer choices and fulfilling inquisitive minds. Top Vented Log Styles Lone Star (LS) – 18% Evening Prestige (EPR) – 16% TimberFire (PH) – 14% Honorable Mention: Prestige Oak (PR) and Evening CrossFire (EXF) Read More Is Facebook Advertising for You? Does your business have a doorknob that customers turn? If so, then Facebook is for you. Dentists, doctors, lawyers, veterinarians, physical trainers, gyms, specialty shops, cupcake stores, specialty groceries, beer and wine shops, restaurants, mechanics, theaters and music venues are highly likely to benefit from locally targeted Facebook campaigns Read More Super Bowl Psychology: What Winning Teams Do Right Success in business, as on the football field, is dependent on the quality of the people who make up the team, according to performance psychologist Jack Stark. The best companies have to have cohesive teams and focus on preparation, experts say. Read More Save big by rooting out money mistakes A penny saved is not a penny earned. To business owners, a penny saved is a nickel, dime, or more earned. Let us explain: If you have a 10% profit margin, you need to generate $1,000 in new sales to net the same profit as cutting $100 in expenses. Thus a dime saved is a dollar earned. Read More

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.     HELPFUL Links Be sure to bookmark these useful pages: www.rasmussen.biz Troubleshooting and Knowledge Base Photo Repository Blog / Newsletter Archive

	Customer Testimonials
Here are a few of our most recent testimonials we'd like to share: "I just wanted to let you know that I got the part for my 27" Solaire before Christmas. I installed it easily thanks to your instructions and the cleverly simple design of the grill. So now you can tell other buyers that replacing parts is "so easy even a 66 year old woman can do it." Thanks again!" - Noel T., St. Augustine, FL   "Hi Rich, I received my (3) replacement infrared burners for my 27" Petite Solaire grill. Everything looks great and it FITS….yeah! I wanted to say just how satisfied I am with Rasmussen products and especially its customer service. You are one of the most customer service oriented people I have ever worked with and you sure know how to take care of your customers. You are a valuable assets to Rasmussen and probably the biggest reason I will continue to do business with Rasmussen." - Scott, S., Raleigh, NC   "I needed someone to help me restart my pilot light on my Rasmussen logs. I called and just spoke to Felix. Felix was extremely helpful and most patient with me. I wanted the company to know that I appreciated Felix's help and most of all his encouragement to get the job done. He wasn't going to let me hang up without being successful. Thank you!!" - Mary N.,   "My Solaire Anywhere is by far the best portable grill on the market and it's made in the USA." - Doug A., Port Charlotte, FL

Copyright 2012 Rasmussen Gas Logs & Grills. All Rights Reserved.

		Merry Christmas!
We at Rasmussen wish for you and your loved ones a very warm and joyous Christmas At this meaningful time of the year, we like to stop and count our blessings:  For our family and friends (including our customers) for whom we work so hard throughout the year to provide our support, products and services; for our great country, where we have the ability to worship freely; and for our military, police and fire personnel, both here and abroad, who protect our homes and homeland, and who may not be as fortunate as we are to spend Christmas at home with their families.  We wish for you the blessings of the season, that the New Year is full of health and prosperity, and that we may continue to be a part of it with you.

		Holiday Schedule
Rasmussen will be closed for the three-day weekends of December 24-26 and December 31-January 2. On all other days we will maintain regular hours of 7:00 am to 4:30 pm PST.

Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.

	Is it in stock?
Every day we are contacted by customers asking if we have particular items in stock.  We can truthfully answer "Yes, and No." With extensive product lines and a variety of sizes, styles, variations and colors, for us to have on-the-shelf quantities of every price list item would require a much larger facility than our four acres, and would be an inefficient use of our financial resources.  So how do we do it?  Some items, like most logs, vented match-lit hearth kits, and portable infrared grills are, in fact, "on the shelf".  Many items are built to the sub-assembly level which allows us to quickly complete the item exactly as you need it once you place your order.  Rarely is there an item that must be started from scratch.  We have to stay at least one step ahead of our customers, especially because we deal with vendors who may take up to twelve weeks to fulfill our orders.  We carry a substantial inventory of parts, but wait until the last minute, when you place your order, to commit these long lead-time items to a finished product. FireBalls, FireShapes, and FireStones always need two to three days (maybe a bit more during the fireplace season or rainy weather).  We have baskets and pallets full of the various shapes and sizes, but we color all of these items to order.  Depending on the weather, we need to let them dry for a day or two before we can package them.  With eight different colors, and a multitude of combinations of colors, Murphy's Law would kick in if we tried to make stock on the colored items.  Using our method, we can provide you with exactly what you need within just a few days. We also are asked "How soon can we get it?"  In most cases, your question will be answered with "When do you need it?"  An accurate answer to our question helps us meet your needs, or for us explain the various factors in meeting your time requirement, chiefly the transit time required by either UPS or common carrier.  Production backlog could also be a factor, especially in season.  Please rest assured that we take your order seriously and want to ship it out as quickly as you want us to do so. Our goal is to under-promise and over-deliver.  We cherish your business, want to meet your needs, and want to earn your repeat business.  If we miss the mark, please let us know so we can improve.

	Dealer Business Alliance Webinar– 10/11/11, Noon PST
The next Dealer Business Alliance Conference Call will be held on Tuesday 10/11, at 12:00 noon PST. It will actually be a webinar where slides will be shown to accompany the topic discussed.  We are pleased to have Lee Sweeney of ACG Technologies as our featured guest speaker.  Lee is a technology expert, and he will provide you with a proven roadmap to follow that will help you take advantage of the local prospects surrounding your business. Have you noticed a decrease in walk-in traffic? Is it getting harder and harder to generate leads for your business? Are you losing business to internet-only retailers? If you answered 'yes' to any of these questions, then you need to attend this webinar. On this webinar you will learn: What businesses need to do to attract more local traffic into your retail locations; The most important action you need to take to ensure that you are found online by people looking for a brick and mortar retailer, and not an internet-only retailer; What the biggest mistake struggling businesses make that cause them thousands of dollars in lost revenue and what you need to do to avoid it. In order to survive and thrive in business in this tough economic climate, you need down-to-earth, solid information about what is currently working for small and midsized business.  This is what you will receive on this webinar. Since this is a live webinar, we only have a limited number of spaces available, so it's important that you register today. Webinar details: Date / Time: Tuesday, October 11, 2011 at 12:00 noon PST Duration: 60 minutes Your cost: Complimentary, courtesy of Rasmussen Gas Logs & Grills How to Register: Simply click here. We look forward to sharing this valuable information with you.

	Rasmussen Gas Logs or Alterna in Gas Fireplace
Rett Rasmussen addresses the question "Can I use Rasmussen Gas Logs or Alterna Contemporary Balls, Shapes or Stones in my gas fireplace?" As much as we all wish to "make the sale", some installations are not suitable for retrofit sets like Rasmussen manufactures.

	What's working out there?
We want more feedback! Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter of a success story you would like to share.  Photos showing unique installations or special touches would be helpful.  Perhaps you totally nailed a presentation because you _________ (fill in the blank and send in the story).

Important Info & Announcements   New Price List for Rasmussen Gas Logs, Chillbuster and Alterna All good things must come to an end.  Our current prices have been in effect for over 3 1/2 years.  We have absorbed many cost increases during the downturn, but we must recover some of them now.  Accordingly, the new price list reflects, in general, a 10% increase across the board.  The new prices are effective for all orders placed on and after November 1, 2011.  The new price list will be available for download on Monday October 10 from www.RasBox.com The new price list integrates into one list what used to be two.  It also includes many new items: Read More Gas Log and Alterna Ordering Tips A complete set includes logs or shapes; burner; and control.  Some burner kits include the control. Order by price list item number.  Adding the description is helpful, but the item number is the language we speak. Specify N (natural gas) or P (propane) as desired for all burner ("hearth) kits and safety controls. Specify the color for all FireBalls, FireStones, FireShapes, FireGlitter and FireDrops. Specify the chassis type B (black) or SS (stainless steel) for all Alterna Vent-free sets. Please detail any special requirements, such as "date needed by", requested freight carrier, or anything else of importance.  Please tell us so we know how to meet your needs. "Save Gas Logs" Latest News Please check out www.SaveGasLogs.com for the latest news on the DOE assault on vented gas logs.  If you sell, install or service gas log sets, this issue affects you.  Please become involved for, at a minimum, your own business' sake. Contact your Congressman now. Submit your comments to the DOE on the proposed rule before the October 14 deadline. Industry response to request by DOE for a plant visit by their contractor. VIDEO: How to Grow Your Sales                 Watch Video

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.       HELPFUL Links Be sure to bookmark these useful pages: www.rasmussen.biz Troubleshooting and Knowledge Base Photo Repository Blog / Newsletter Archive

		Gas Log Service Tip
Fall weather is here and consumers are starting up their gas log sets.  Read about the #1 Tip for Vent-free gas logs and heaters if the complaint is "hard to light" or "turns off after a few minutes of use" (Hint – it is merely a simple cleaning). www.RasBox.com is our knowledge base for information and troubleshooting help – check it out for this and other helpful information.

Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.

	BROMIC HEATER INTERVIEW
Watch Rett Rasmussen & Dan Joseph, Sales Director for Bromic Heating, discuss the new Bromic Heater.

Important Info & Announcements   Rasmussen Gas Logs & Grills is truly committed to helping our dealers succeed, and we're proving that through action. On August 16th, we held the introductory call for the new Dealer Business Alliance program. DID YOU MISS THE CALL? If you did, here's the link to download the MP3 recording: This introductory call provides an overview of what this DBA Conference call program is all about, why we're investing time and resources into conducting these calls, and most importantly, what you can expect to get out of the program. We are looking forward to holding these highly informative and valuable calls. Over the next few weeks, we will be establishing the schedule for these calls and will send out that information to you as soon as we have it finalized. Download the MP3 now. Bromic Radiant Patio Heater Training Wednesday, August 24, 2011, we streamed live over the web the Bromic Radiant Patio Heater training that was conducted at our Whittier facility by the Technical and Sales Directors of Bromic. They were gracious to visit us from Australia to perform this valuable training. If you were unable to attend the live session, you may view recordings of the training at http://www.livestream.com/rasmussenonline. The recordings are broken up into six chapters, totaling about 2 hours, 22 minutes, and will remain at this site for a while for your convenience. The initial feedback from those who viewed the training live, either in person or online, were very favorable. They felt it was informative, helped them gain a better understanding of the Bromic line and its place in the market, and feel that it will help them be able to make sales. Please direct any questions you may have about the Bromic line to me. Also, be sure to stay tuned to www.radiantpatioheater.com for the new videos that were referred to in the training. Mr. Rasmussen Goes to Washington After one and a half years of saying that gas logs would not be included in Department of Energy (DOE) rule making on gas fireplaces, on July 22 they wrote new rules that did indeed bring gas logs into their regulation. Under the proposed rules, gas logs would either: (1) have to comply with minimum fuel efficiency levels (not practical for gas logs, since these products do not include the enclosure or the flue; (2) be declared as "decorative" by having a gas input of 9,000 BTU/hour or less (yes, just nine thousand – think about 12 pilot lights lined up next to each other – not very decorative); or (3) meet the following requirements to be excluded from the rule: (a) Be certified to ANSI Z21.60 (b) Sold without a thermostat, and void the warranty if one were ever installed; (c) "Expressly and conspicuously identified" on the rating plate and in advertising that a gas log set is a "Decorative Product: Not For Use As A Heating Appliance; and (d) Not be equipped with a standing pilot light, after July 1, 2014. On Thursday, September 1, 2011, Rett Rasmussen and other industry leaders will testify before a public meeting at DOE headquarters in Washington, DC. Rett is a Certified Gas Engineer by the American Society of Gas Engineers, has been designing gas log sets for over twenty years, and has been on many technical committees that have developed and maintained national standards for gas logs and other fireplace products. Rett has identified some flaws in their research and will attempt to "set them right". Rett will provide a report of his experience in a special email next week.

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.       HELPFUL Links Be sure to bookmark these useful pages: www.rasmussen.biz Troubleshooting and Knowledge Base Photo Repository Blog / Newsletter Archive

		Dealer Best Practice!
Tom Parks from Coastroad Hearth & Patio in Shallotte, NC, (http://coastroadonline.com) sent in this photo of our Rumford Tipi logs (RF-T60LOG with TNA30E-LP burner) installed in a masonry Rumford-style fireplace. Installing a gas log set that is in alignment with the orientation of the opening is important for achieving a "natural" look. The vertical lines of the Rumford Tipi were made for tall openings like this. A traditional horizontal log stack, while looking skimpy, would also have a difficult time fitting into the narrow read width found in Rumford fireplaces. The result's of properly sizing the log set to the fireplace opening speak for themselves. Read more about Rumford fireplaces on www.RasBox at http://goo.gl/6vNT8 Please send in your installation and business successes to us and we'll give your some press here.

		What's working out there?
We want more feedback! We've been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years. What's do you see? What actions have you taken that have had positive results? Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter. Photos showing unique installations or special touches would be helpful. Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country. We'll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).
Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.

	SPECIAL PROMOTION
Get Ready for Tailgating Season Buy 5 Everywheres, Get One FREE PLUS get a free stand and shelf kit for your display. The Everywhere is a great "cash and carry item." Have them on hand to take advantage of immediate sales opportunities! PRICE: $897.00, plus get free shipping and free merchandise. That's a savings of $280.20 (over 31% savings). Simply order through normal order channels or simply contact us directly.

Dealer Business Alliance…   Rasmussen Gas Logs & Grills is truly committed to helping our dealers succeed, and we're proving that through action. Our intent with the new Dealer Business Alliance program is to help you MAKE MORE MONEY NOW! Some of the topics we'll be covering include: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies and much, much, more… We invite you to register and attend our very first Dealer Business Alliance Conference Call to be held on 8/16 at 12:00 PST. If you're not able to attend, go ahead and still register. We'll send out a recording of the call to all registered dealers. Take advantage of this opportunity to learn about best practices from your peers along with cutting edge information from top marketing experts about what it takes to succeed in this new economic climate. An investment in knowledge pays the best interest. Benjamin Franklin       Important Info & Announcements   How to Use RasBox RasBox is a knowledge base for trouble-shooting help, instruction & installation manuals, pricing, policies & programs, brochures, testimonials, & Google Sketch Up models. Basically, it's everything that has to do with Rasmussen & it's products, all in a nice little box. Learn more about how to use RasBox by watching this instructional video. Bromic Radiant Patio Heater Training You asked for it. Now it's here! We're pleased to announce that training for the Bromic Infrared Patio heater will be held at Rasmussen Gas Logs & Grills' corporate offices in Whittier on August 24, starting at 9 am PDT. Bromic representatives will be flying into Rasmussen corporate office to conduct this training. The training will be streamed LIVE over the web, as well as recorded on video. Register to receive the viewing link. You don't want to miss this! Log Display Racks Summer is also the time to prepare for the Fireplace Season. Don't let Labor Day sneak up on you. Rasmussen offers display racks to help you be ready for when things heat up. View our recommended rack load-outs for selecting the sets to display in your shop, depending on your market and desires. Watch Video

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.       HELPFUL Links Be sure to bookmark these useful pages: www.rasmussen.biz Troubleshooting and Knowledge Base Photo Repository Blog / Newsletter Archive

		What's working out there?
We want more feedback! We've been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years. What's do you see? What actions have you taken that have had positive results? Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter. Photos showing unique installations or special touches would be helpful. Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country. We'll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).
Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.

		Our apologies…
Sometimes, we really hate technology… If you tried to view videos or clicked on some of the links from the July newsletter over the past couple of days and got an error message, we apologize. Obviously, there was a technical glitch. The glitch has been fixed and we're resending the newsletter to ensure that you didn't miss any valuable information.   While we have your attention, we'd like to tell you about a special promotion:

	SPECIAL PROMOTION
Get Ready for Tailgating Season Buy 5 Everywheres, Get One FREE PLUS get a free stand and shelf kit for your display. The Everywhere is a great "cash and carry item." Have them on hand to take advantage of immediate sales opportunities! PRICE: $897.00, plus get free shipping and free merchandise. That's a savings of $280.20 (over 31% savings). Simply order through normal order channles or contact us directly.

SOLAIRE Demo Program   Brian from PA had this to say about his experience with the Solaire Demo Rental Program: "Your program is amazing, as is the grill. I never would have considered spending $4000 or $5000 on a grill until I tried your demo grill. I was hooked after the first steak. My wife took an extra T-bone to convince her. Thank you for this great program and your great grill!" Read about the dealer's role in the program here. To sum it up, when a consumer brings in the discount coupon they receive at the conclusion of their demo rental period, the dealer needs to ask the consumer just two questions: Which size grill do you wish to purchase (27" or larger)?; and Will that be cash, check or credit card? They are already sold on Solaire, because they have grilled the types of food they like to eat in their own backyard. They are experienced, informed and ready to purchase when they cross your threshold with the discount coupon. Fill out the form to receive your Solaire Demo Program Counter Card and to be listed as a participating dealer on our website. Let the Solaire Demo program help you close more sales.     Important Videos to Watch Log Display Racks Summer is also the time to prepare for the Fireplace Season. Don't let Labor Day sneak up on you. Rasmussen offers display racks to help you be ready for when things heat up. View our recommended rack load-outs for selecting the sets to display in your shop, depending on your market and desires. Watch Video NEW! Radiant Patio Heater Website Rasmussen is the US distributor (except for the Pacific Northwest) for the Bromic Infrared Radiant Patio Heater line. We have just launched a new website at www.RadiantPatioHeater.com to promote this new line of installed patio heaters with contemporary styling. Please contact us if you are interested in offering these fine heaters to your market. The Spirit of the Blacksmith We recently added to our website a video presentation entitled "The Spirit of the Blacksmith" that presents our company, products and attributes to visitors to our website. Please check it out at www.rasmussen.biz Rasmussen's DBA Helps Your Business Ed and Rett discuss internet visibility issues dealers have, and offer a free Search Engine Optimization (SEO) evaluation for your website. Watch Video

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.       HELPFUL Links Be sure to bookmark these useful pages: www.rasmussen.biz Troubleshooting and Knowledge Base Photo Repository Blog / Newsletter Archive

		Custom Application Success!
Last month we suggested an idea exchange where dealers would share what is working for them. Many thanks to Mitchell from Wilshire Fireplace Shops in Encinitas, CA for providing the following three photos and descriptions. Please pass along your success stories, whether it be product or promotion "victories". "In response to your newsletter, here is a custom application using your custom 72" stainless steel pan burner along with a large TimberFire log set. The customer wanted a modern look utilizing a log set so we had you make up this burner with an extra set of legs in the center to handle the weight of the logs and crushed glass installed as the base under the logs. The customer was very happy with the outcome and when it was burning in the evening the effect was very dramatic!" “Same home, but an inside see thru fireplace again using your custom pan with glass only for a very clean modern look.”   “This customer wanted a unique look in their firepit that would not involve crushed glass or logs. The wife wanted something that would look a little whimsical so we came up with this look using an assortment of different sized FireBalls to achieve the "lunar landscape" firepit. She was really happy with the look and it looked awesome in the evenings when it was burning.”

		What's working out there?
We want more feedback! We've been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years. What's do you see? What actions have you taken that have had positive results? Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter. Photos showing unique installations or special touches would be helpful. Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country. We'll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).
Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.

		Memorial Day
As May closes, we observe Memorial Day, a day where we honor and remember those who have died while in military service to our great country.  This weekend also marks the start of the summer season.  So this weekend, fly your American Flag proudly; visit a cemetery or watch the Memorial Day ceremonies broadcast from Arlington National Cemetery (on CSPAN); say a prayer for those whose supreme sacrifice have contributed to our liberty; and enjoy some great grilled food.  Enjoy all that is Americana! Rasmussen will be closed Monday, May 30, 2011, in observance.

SOLAIRE on TV   Solaire will be a featured product on tonight's new episode of Yard Crashers on the DIY network, 10 PM Eastern/Pacific.  Check your cable system for the channel.  This episode (Colonial Hillside Redo) will rebroadcast twenty-one times during the next month (check listing at http://goo.gl/S9CXw). We haven't seen it yet, but we hope it brings additional exposure for Solaire.  Check it out!       Important Videos to Watch   NEW PRODUCT– 21" Grills Rett introduces the new 21" Solaire Grills, in built-in and pedestal models, for smaller patios, balconies and personal grilling.   Watch Video Solaire Demo Program Update Watch the video and fill out the form to receive your Solaire Demo Program Counter Card and to be listed as a participating dealer on our website. Watch Video Rasmussen's DBA Helps Your Business Ed and Rett discuss internet visibility issues dealers have, and offer a free Search Engine Optimization (SEO) evaluation for your website. Watch Video Be Prepared to Handle "Internet Shoppers" Every dealer should have a store policy on how you will handle situations when a consumer throws down the internet print-out.   Rett recommends that you view it as an offer that you can either Accept, Decline or Counter. Ed provides a communication                                              tip.  Be prepared! Watch Video

Make More Money NOW! Introducing the NEW Dealer Business Alliance (DBA) Program, sponsored by Rasmussen. Here's what you get FREE: Advertising, branding strategies & collateral Inside & outside sales strategies & training Online PR development & distribution Email marketing tools & distribution Website deveopment & SEO Strategies Live & online training events With Rasmussen and the Dealer Business Alliance program, you can make more money now.

		What's working out there?
We've been hearing some positive reports from the field that 2011 is shaping up well, especially compared to the past couple of years.  What's do you see?  What actions have you taken that have had positive results?   Please email to rett@rasmussen.biz a picture and a paragraph that we can share in this newsletter.  Photos showing unique installations or special touches would be helpful.  Such an idea exchange could be quite valuable – you might find that next big idea for your shop that has proven results from another area of the country.  We'll provide full attribution to those contributions that we use, with a link back to your website (which helps increase your search engine ranking).
Copyright 2011 Rasmussen Gas Logs & Grills. All Rights Reserved.